The NYT Says "Uncle," Comes Clean On BetrayUs Ad
By smagar Posted in Archived — Comments (38) / Email this page » / Leave a comment »
promoted from the diaries because I just got tired of people telling me that a "standby" ad could be expected to run on a very specific day.
[UPDATE] We're still taking the over/under until the self beclowned John Cole acknowledges this story. All entries must use the 52-year Mayan calendar.
N.Y. Times admits Petraeus ad sold to Moveon.org at 1/2 off
Officials at the New York Times have admitted a liberal activist group was permitted to pay half the rate it should have for a provocative ad condemning U.S. Iraq commander Gen. David Petraeus.
From the New York Daily News (Hat tip to Instapundit):
"We made a mistake," Catherine Mathis, vice president of corporate communications for The Times, told the newspaper's public editor.
Mathis said an advertising representative left the liberal group with the understanding that the ad would run that Monday even though they had been charged the standby rate.
The group should have paid $142,083 to ensure placement that day.
So, the NYT made an $80,000 billing mistake? I know we joke a lot about how the NYT is sliding slip-sliding as a business. But, if it's possible over there to make $80,000 mistakes in formulating and assessing advertising fees!, then perhaps they really DO have big problems as a business. (Or, maybe Pinch's finally has risen above the nastly worldly impulse to realize profit.)
That is...if this was really a mistake. (Emphasis below added).
Eli Pariser, the executive director of MoveOn, told The Times there was no discussion of a standby rate when a member of the group called the paper on Friday, requesting the Monday ad.
Well, golly! What a lucky coinky-dink for MoveOn.org! Christmas came early this year! They called the nation's most prominent news daily, asked for a front page ad to run 72 hours later, and...whaddya know...just happened to get a 50%+ discount.
The Paper of Record's defense: we are incompetent.
NYT shareholders, take note. FEC, don't be fooled.