Same Bad Science, Brand New Packaging!
Look For the Crisis Label
By Mark I Posted in Energy — Comments (11) / Email this page » / Leave a comment »
One sure sign that a product isn’t selling is when the manufacturer starts fiddling with the packaging. We who watched the Academy Awards show on Sunday night were witness to the debut of a brand spanking new package for the consensus that is supposed to substitute for science, heretofore known as global warming.
Which begs the question, if the consensus formally known as global warming is unassailable science, why does it have to be marketed, anyway? I can’t seem to recall Einstein coming up with snazzy new labels for relativity, or Watson and Crick searching for sound bite descriptions of the double helix. But that was back when science was grounded in…well…science, not consensus. But I digress.
Apparently, climate change wasn’t selling as "global warming". So the Product Managers decided to form a re-launch team. The rollout was on Sunday night. Clearly, the team pulled out all the stops. They got their best spokesperson, Al Gore, on board and then paired him with a handsome, bright, charismatic, young Hollywood superstar, Leonardo Di Caprio, for the big announcement. Global warming has become “The Climate Crisis.”
Read on…
It was a very clever launch, done subtly so that the viewer almost wouldn’t notice; sort of subliminal in a way. Here is the pitchmen’s script:
DICAPRIO: So, Mr. Gore, we’ve got a big crowd out here tonight and an even bigger one at home. Is there anything you might want to announce?
GORE: I’m just here for the movies. I’m just here for the movies, Leo, and I’m here to thank the talented people in this great industry who have been part of the mission to inspire a successful response to the climate crisis. And thank you Leo for being such a great ally in this effort.
DICAPRIO: Thank you sir. The American film industry has always taken its obligations to society very seriously and it’s stepping up once again. Tonight, we’re proud to announce for the first time in the history of the Oscars, this show has officially gone green.
GORE: Which means that environmentally intelligent practices have been integrated fully into every aspect of the planning and production of these academy awards. And you know what? It is not as hard as you might think. We have a long way to go, but all of us can do something in our own lives to make a difference.
DICAPRIO: Check out oscar.com to get ideas from the Academy and the National Resources Defense Council, the NRDC, about how you can do your part. Now, although our time is almost up, I want to say I’m very proud to be standing next to such an inspirational leader in the fight against global warming. You are a true champion for the cause, Mr. Gore.
GORE: Well, thank you.
DICAPRIO: Now, are you sure, are you positive that all this hard work hasn’t inspired you to make any other kind of major, major announcement to the world here tonight?
GORE: Well, I do appreciate that, Leo. And I’m kind of surprised at the feelings welling up here actually. You’ve been very convincing. Even though I honestly had not planned on doing this, I guess with a billion people watching, it’s as good as time as any. So, my fellow Americans, I’m going to take this opportunity right here and now to formally my intention — [music]
Make no mistake, this was a commercial; and a very well designed one. The new label is introduced right up front surrounded by positive associations like “ally,” “obligations to society,” “mission,” “successful response,” and “stepping up.” The writers even went so far as to have Di Caprio slip in the old “global warming” moniker at the end, just to make the connection between the two. Finally, the bit wraps up with a humorous little exchange in which our hero good naturedly goes along with a mock presidential announcement, only to be drowned out by the orchestra! What hilarity! The climate crisis can be fun! Changing your personal habits isn’t scary or inconvenient. It’s hot!...or cool, or whatever. You’ll want to have a good time solving the crisis, too. Just like those two nice men in the tuxedos.
Global warming…er…I mean The Climate Crisis must be in a serious public relations fix for the Product Managers to be willing to employ that word crisis. Liberals don’t take that word lightly, and they certainly don’t apply it to just anything. Look at the debate over Social Security. Liberals and the press constantly told us that there was no crisis. Since the system was not in crisis, there was no need to fix it. But the climate, now that’s a different matter. Everyone agrees there is a crisis, it's consensus. But the former label just wasn’t moving the product. So the Product Managers made the only decision available to them: change the packaging and give it a bold new label.
Maybe the problem was with that word warming. After all, warmer is better. So it’s reasonable to assume that some people might have heard “global warming” and not realized that there was a crisis. Maybe there should be a theme song, as well. Perhaps a fuzzy mascot like they have for the Olympics would help. One thing is for sure, there is nothing wrong with the consensus. The Product Managers just needed to find the right hook to capture the market.
So, the next time you are in the mood for a little guilty displeasure, and a reminder of how you and your species are destroying the planet seems like just the thing, remember. Look for the bright red box emblazoned with the words “Climate Crisis.” You won’t have to search very long. The Climate Crisis will be backed by a full media saturation campaign. Look for it on an activist’s sign, in a Liberal’s speech, or in a news report in your favorite market soon.
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Same Bad Science, Brand New Packaging! 11 Comments (0 topical, 11 editorial, 0 hidden) Post a comment »
...was with that word "change". Lefties are already tying themselves in knots telling us not to "question authority" where Climate Change is concerned. Climate Change was creating to much dissonance with another Leftie mantra, "change is good". There's no ambiguity in "crisis", and no need for further argument.
Remember, a mind is like a parachute...if it's not packed right, it will still fail when it's open.
it bumped out the homeless crisis but then was pushed aside by the deficit/debt crisis with the pollution crisis always on the side, rivers,lakes air, constantly being poisoned despite the alarm bells being rung by Al "Love Canal" Gore who has since arisen to the stratosphere. Crisis is to liberals what peanuts are to squirrels,there being a similarity in mentality if not appetite.
To fill the void in their souls and the vacuum in their minds the permanent crusader needs both causes and crisis. Minimal reflection would question such repeated and never ending calamities taking front center stage, receding and advancing like waves on the shore. But when you're rushing from crisis to crisis who has who has time to reflect.
Meanwhile a fair amount of politicians and the media royalty are laughing up their sleeves.
"a man's admiration for absolute government is proportinate to the contempt he feels for those around him". Tocqueville
To fill the void in their souls and the vacuum in their minds the permanent crusader needs both causes and crisis.
"Nothing works like freedom, Nothing succeeds like liberty"
Kyle
We are being manipulated into living in a state of fear.
And I did not even like the book.
People need to wake up: If Al Gore has the correct answer, it is a trick question.
It is a bunch of people living on grants, running computer models starting with assumptions they make up. Duh.
Envisioning when all that is Left is the Right.
I mean, I'd whore myself out for Global Warming™ The Climate Crisis™ for the right price. Now who do I have to hit up to pony up some dough?
Two thirds of the world is covered by water, the other third is covered by Champ Bailey
That way, when we are threatened with another Ice Age in a few years, they won't have to change their type setting again.
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Illigitimi non Carborundum!
...when you're trying to sell it in the snow.
Plus of course, "climate change" or "climate crisis" gives you way more opportunities to push your idea. It lets you claim that blizzards, droughts, rainstorms, heatwaves and cold fronts are all part of the overall problem. Very clever piece of marketing.
Also by making it a "crisis" means you don't have to listen to legitimate arguments. "Hang on...we probably don't understand as much as we think, so probably not a great idea to make sweeping policy changes to undermine our economy, consumer options and industrial output based on such a limited understanding" - well that becomes an evil denial of a clear and present danger.
'course, from the liberal side the environmental issue has become faith based above anything else. Which has a certain irony when they scream at opposition to their own beliefs but at the same time attack anyone who believes that Intelligent Design is something that can be legitimately discussed as a crazy religious fundamentalist.
FL would just come to them.
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"Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it."
-Thomas Paine: The American Crisis, No. 4, 1777