More evidence of ABC folding: cancelled ads
By krempasky Posted in Hollywood — Comments (77) / Email this page » / Leave a comment »
When checking our Feedburner statistics a few minutes ago, something jumped out at me. It's not often that we see cancelled campaigns in RSS (or in web advertising in general), especially from larger organizations or agencies. The reasoning is simple - it's *expensive* to plan large campaigns, so ABC nixing this ad is all the more depressing.
(I should also add that if I had to guess, the person tasked with cancelling this ad far outranks the person who booked it in the first place.)
UPDATE: To be clear, I've thought a little more about this - and the explanation may well be simpler than the conclusion I jumped to. I haven't checked the current air date lately, but if they've delayed the premier date of the program, that would explain the cancellation.